Today I want to share a tip with you for your blog that is pretty simple to implement, but will help you keep your blog readers on your site for longer, help you reduce bounce rate, make your readers more engaged, and potentially even increase email subscribes.
This tactic is probably something you already know about, but just might not be using as much as you should.
Internal linking is when you link from one blog post to another of your own blog posts on the same site. Well technically it is any link on a site that links to the same site, but today we are just talking about in the context of linking one blog post to another.
When you use internal linking on your blog, you can capture a lot more of the readers attention. They’re already on your blog, reading your content, and if you make it super easy for them to find out more on the topic, there’s a good chance they will.
The longer your reader stays on your site, the more they will get to know you and the more likely they will be to come back to your website, subscribe or perhaps even purchase from you.
Also, there’s an SEO bonus to this as well. Not only do internal links keep people on your site longer, but internal links also make it easier for google bots and search engine spiders to crawl.
I like to do this after I’ve written a post, I will go through and try to find any areas that will naturally make sense to include a link to another one of my posts that has more information.
You can also regularly go through your old posts and add links to newer posts that you have published.
Now if you haven’t been using much internal linking in the past but you have way too many posts to go through them all and try to add links, then just do this for your most popular posts. In your Google Analytics Behaviour tab, you can see which posts are the most popular on your site.
This post here on sharing Instagram Photos to Twitter is by far my most popular blog post. It made it to the first page of Google search results so I am always getting a ton of hits to the page from people that just read the post and leave. So I wanted to add a few links in here to encourage people to read more of my blog posts.
Going through the post, I couldn’t really find any text that would naturally link to my other posts because it’s all very instructional and how-to. So I added this simple line:
See also: 10 ways to take better photos for Instagram.
Another way to do it is to recommend a post for them to read next. At the bottom of this post I added:
You can read some more of my recommended best practices for social automation here.
There the reader is finished the post and ready to leave, and I’ve encouraged them to go ahead and read something else on my blog that is relevant to what they just read.
Another tip that makes internal linking a bit easier is to make sure you have some good cornerstone blog posts on all the major topics that you blog about. By “cornerstone posts” I mean a good introductory post with a lot of detail and info on that topic. For example, whenever I mention email list, I will link to this post that is basically email marketing 101. It’s just a simple post on why you need an email list and how to get started. So now anytime I even mention “email lists” in a post, I can always send them to that blog post to learn more.
That’s it for today’s tip! I hope that this helps you improve your blog and build a more engaged readership!