It’s been 3 weeks since I last posted on my blog and so today it is going to sound a bit contradictory that I’m writing about the importance of consistent blog posting.
I made a big move from Saskatchewan to British Columbia and was too busy to keep up with writing posts. I did not have my posts pre-written as I should have. So do as I say, not as I do. 🙂
When I first started my blog two years ago, I wrote whenever I felt like it. I didn’t make it a priority to blog on a consistent basis and so I just wrote a post whenever I felt inspired to.
However, you don’t run a business by just working when you feel like it, and your blog should be the same. Your business is not run on inspiration, so don’t let your blog be either.
At the end of June, 2014, I made the decision to start making my blog a priority and I posted consistently twice a week every single week. Every Tuesday and Thursday morning, a new post would go up, even if that meant I was up late the night before scrambling to get it ready.
After just a few weeks of this consistent posting twice a week, my blog traffic more than tripled.
Not only did my traffic more than triple after just a few weeks, but it now consistently rises every month.
For a year and a half I never saw major traffic increases to my website. But after only a few weeks of posting twice weekly, I could tell it made a big difference.
Of course, there are other factors involved in the traffic increase.
As I now have a lot more content on my site from posting twice a week, I have a lot more to post on social media. I started sharing my blog posts out a lot more on social media than I did before because I now always have fresh blog posts.
The quality of my blog posts has also gotten considerably better than they were 2 years ago, or even 1 year or 6 months ago. A great thing about blogging consistently is that it ensures you are always getting better.
But at the end of the day, the major difference that helped me reach that huge traffic leap was creating a consistent schedule and forcing myself to stick to it.
If you are struggling with getting website visitors to your business blog, it’s likely that this will work for you too. Blog more often, and do it consistently.
Blogging more often will naturally increase your website visitors, and also pageviews and time on site because there will be more content for users to consume. There is also more content for you to share on social media, attracting people to your site.
Consistency is a great way to build relationships with your blog readers because your readers will know what to expect from you, which builds trust.
Remember though, you need to be consistent with how often you post, but also in the quality of your posts. There is no substitute for quality posts, so make sure that you can still put out the same great content!
The answer to this varies a lot based on your industry, what you’re posting, etc. but as a general rule of thumb I encourage my clients to blog at least once a week.
The most important thing is to never lose the quality of your posts just to increase the quantity. Blog as often as you can while still putting out fantastic content.
It’s not easy to force yourself to stick to a consistent schedule. I’ve written out some tips that made it easier for me:
Plan out your blog topics for the next month, or even the next several months. Knowing what you are going to write about will make sure you have no excuse not to sit down and get it done. It will also help you keep your topics in line with your overall content strategy rather than just putting out a blog post on any old topic just to get it done by your deadline.
WordPress Editorial Calendar is a WordPress plugin for this that allows you to manage your post drafts, and drag and drop them on a calendar which schedules them out. This makes it really easy to rearrange your posts when you need to. It’s great for people that like to see on a calendar when their posts will be going out. Here is a screenshot:
I prefer to just use a Spreadsheet in Google Docs. I add a column for the blog post topic and colour code them so I can easily see what I write about the most, and what I haven’t written about in a while. I also create columns so that I know which posts are started and which ones are finished. The below image is how I have mine set up, but you can create your columns however you want.
This is a lot easier said than done, but having a storage of posts written in advance is valuable for when life gets busy and you really just can’t find the time to write. Again, I use Google Docs to store all my blog posts so that I can access them and work on them from anywhere.
I really like blogging, but I find that I really have to force myself to write regularly or I just wouldn’t. Figure out what works for you to make blogging a habit. Maybe you need to set aside a specific time every day to write a little bit.
Blogs are one of the most beneficial tools for a business to market themselves online, if not the most beneficial. But blogging is a lot of work, and requires that work on a consistent basis.
Before starting a blog, it’s a good idea to think about how much time and money you will have to invest in it, and how it can help your business.
If you’ve weighed the options, and determined that a blog will help your business, then the only way to ensure that is to make your blog a priority. If you want to have a successful blog, you have to go all in.
I’ve seen a lot of business owners start blogging and give up after a few months because they weren’t seeing any traction with it. But usually they weren’t giving it a fair chance and putting the time in to blog consistently and often.
Create a consistent schedule for your blog that you will force yourself to stick to, and you are almost guaranteed to see some success with it.
If you really can’t find the time to blog regularly, but you want the benefits of a blog, the best option could be to hire someone else to do it for you.
Once you start to blog consistently, your audience will also grow consistently. Dedicate yourself to being consistent to your blog readers, and you will find that they might just also become more dedicated to you.